LOYALTY POINTS AND CONTRACTS – WHAT YOU NEED TO KNOW – 15/06/2019

I am being asked some interesting questions from those who have read the Daily Mail feature I took part in here

One question that was put to me went like this;

“My wife went with Boots opticians because they gave £20 worth of points if she used their opticians. So after collection of glasses, she was told to wait 2 weeks for points. No points were given and we went in to the shop and spoke to a Boots Manager. We were basically told by the person we had stolen the points and not why they were on the account. We stayed calm, went to the headquarters and were rewarded substantially. So where in legislation would reward points stand?”

I had to think about this because it’s not a question I get asked every day!

This does not fall under any common consumer legislation that we are familiar with such as the Consumer Rights Act 2015 which I explain here.

However, it is a breach of contract though because it was part of an offer to induce his wife to make the purchase. That would point me to the Misrepresentation Act 1967.

To accuse anyone of theft of reward points is ridiculous. How would anyone know how to do that, let alone actually carry it out?

That leads me to the importance of great customer service here and how to encourage customer loyalty here. The biggest gripe with consumers is how a complaint is handled from the outset. This complaint was an easy quick-win for Boots to resolve but instead they chose to upset a customer by how they handled it and in turn have lost a loyal customer who will now recall her experience to family, friends and possibly on other platforms such as Google reviews, Trustpilot and Facebook.

The way the customer handled this is a great example of how to complain effectively and resolve it with an outcome that exceeded their expectations. Nevertheless, Boots have lost a loyal customer now who will no longer be an ambassador for the firm and recommend them to others.

There is a lesson to be learnt there on both sides of the coin.

I cover various aspects and real-life scenarios involving the Consumer Rights Act 2015, Consumer Credit Act 1974, Misrepresentation Act 1967 and other legislation including the Road Traffic Act complete with templates based on real-life test cases that work in my book now on sale via Amazon as an e-book and paperback priced £2.99 / £7.99.

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