This case came to my attention at the time of writing this, which must strike a chord with anyone that is plagued by spam texts. We mostly ignore this menace, although I may be inclined to take action now in light of this result.

In essence, Provident Personal Credit were fined £80,000 by the Information Commissioner’s Office (“ICO”) for employing third party companies to send up to 1m unsolicited text messages to promote its Satsuma loan products. It is likely that more texts were sent by other affiliates that the ICO were not aware of.

The ICO imposed the fine as recipients had not agreed to receive the messages. The ICO’s head of enforcement, Steve Eckersley, said that the law was very clear. “You can’t send marketing texts to people who have not signed up to receive them” he said. “Being bombarded with texts you didn’t ask for and don’t want is an intrusion into people’s privacy, an irritation and, in the worst cases, can be upsetting. Companies have no excuse whatsoever for sending nuisance texts, whether they do it themselves or employ someone else to do it for them.”

The ICO has the power to impose a financial penalty of up to £500,000 for breaches of data protection law, although in reality it rarely touches that threshold. This watchdog has teeth and it is not afraid to use them.

All it took was 285 complaints out of over 1m recipients to trigger this result.

Consumers are becoming increasingly savvy about GDPR, which I covered here when a former colleague spoke about misdirected post. Morrisons found that out as well, which I explain here.

Have you been affected by spam texts and nuisance phone calls? If so, I explain how you can deal with it here.

Pin It on Pinterest

Share This

Share this post with your friends!