Many people don’t know that booking direct is cheaper than using online booking websites for hotels.
Online booking websites are being forced by the Competition and Markets Authority (CMA) to end misleading sales. Customers have been misled in the past to make rash decisions based on high-pressure selling tactics and misleading sales which have now been banned.
The CMA made a point in naming the most popular online booking websites for using misleading tactics to influence consumer’s booking decisions.
Few people realise that Expedia and Booking Holdings collectively control 95% of all online bookings. They have taken over scores of affiliates including TripAdvisor, hotels.com, trivago.com, travelocity.com, hotwire.com, booking.com, Kayak, agoda.com, cheapflights.com, rentalcars.com and opentable.com.
WHY BOOKING DIRECT IS CHEAPER
Most people probably don’t realise that it’s usually cheaper to make a booking direct. Hotels are keen to avoid paying commission, online booking fees and click-through fees that attract hits which often don’t convert into sales with glitches that can be problematic to resolve.
Hoteliers prefer to have bookings made direct as it is in their interests to avoid paying various commissions + VAT.
Booking direct enables you to request a particular room with a view or specific facilities.
Sometimes you won’t get a discount on the room rate simply because the online booking sites penalise hoteliers by ranking if they don’t agree to price parity. They will offer free upgrades and various other perks and inducements instead.
A simple phone call is all it takes. It’s a win-win for you and the business in cutting out the middle-man and the various hidden charges for that business. You also benefit from a more personalised customer service and a better experience.
What are your thoughts on this? Do you prefer to book direct or use online booking websites?