WHY BOOKING DIRECT IS CHEAPER THAN ONLINE BOOKING WEBSITES – 18/02/2019
I wrote about online booking websites being forced by the Competition and Markets Authority (“CMA”) to end misleading sales on 07/02/2019, which you can read here;
The CMA made a point in naming the most popular online booking websites for using misleading tactics to influence consumer’s booking decisions.
Most people don’t know that Expedia and Booking Holdings collectively control 95% of all online bookings as they have taken over scores of affiliates including TripAdvisor, hotels.com, trivago.com, travelocity.com, hotwire.com, booking.com, Kayak, agoda.com, cheapflights.com, rentalcars.com and opentable.com.
However, most people probably don’t realise that it’s usually cheaper making a booking direct as the hotels are keen to avoid paying commission, online booking fees, click-through fees that attract hits that often don’t convert in to sales and glitches that can be problematic to resolve.
Hoteliers prefer to have bookings made direct as it’s in their interests to avoid paying various commissions + VAT.
Booking direct enables you to request a particular room with a view or specific facilities and sometimes you won’t get a discount on the room rate simply because the online booking sites penalise hoteliers by ranking if they don’t agree to price parity, they will offer free upgrades and various other perks and inducements.
A simple phone call is all it takes and it’s a win-win for you and the business in cutting out the middle-man and the various hidden charges for that business.
If you have enjoyed reading this, feel free to take a look at my other website www.awriterinedinburgh.com which showcases my writing and how you can work with me.